Tuesday, September 6, 2011

WWE Network: Destined for Failure?


Don't watch WW(F)E anymore now that their brands are dumbed down.

Now that's all said and done, read that on Monday night, WWE Network promos were shown on RAW. Could this mean a new network that will never last long?

Look at the basics. Titan/WWFE's past ventures, such as the World Bodybuilding Federation and the XFL-a league with potential to be the best competitive league outside the NFL-went dark. Now a channel devoted to all things WWE-including its libraries like Extreme Championship Wrestling, World Championship Wrestling, AWA, World Class, etc.-will be launched next year.

My take on this-it will join itself among the defunct channels such as CNNfn, CNNSI, Sega Channel-among others. I feel that half of the broadcasting day will be WWE programming and half will be infomercials, including their ShopZone merchandise program.

A WWE Network will only hurt the professional wrestling industry more than they're doing right now. Pro wrestling is still in a weak market, because of the economy, while it's nearest two competitors-Impact Wrestling (Total Nonstop Action) and Ring of Honor are slowly picking up more fans from WWE, despite both IMPACT and ROH with mediocre storylines that are better than WWE does with RAW and SMACKDOWN. That is why mixed martial-arts is growing at a rapid rate.

What WWE is doing (they're still publicly traded on the "Big Board" under ticker symbol 'WWE') is what ZUFFA is trying to do in MMA. ZUFFA President Dana White is also proposing a channel devoted to the Ultimate Fighting Championship and all things ZUFFA. The proposed UFC Channel-if it's launched-could end up going dark in a few years once it's launched.

So the whole meaning of all of this: WWE Network will have lower ratings than Fox Business, which is(?) still the lowest rated cable channel on TV. We'll wait and see what happens next.

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