Wednesday, June 15, 2011

This is Ingolstadt. This is What We Do.

Do these two 2 minute promos have in common? I'm talking about the 2 minute promo (not a commercial) for the 2012 Audi A6 Avant, which will be available soon throughout Europe, and the epic Super Bowl ad from Chrysler, with Marshall Mathers driving to the Fox Theatre in Detroit and when he enters the Fox, is welcomed to a choir. Then ends by saying "This is the Motor City. This is what we do" (the ad is among my five favorites from Super Bowl XLV). There's some sort of striking resemblance that is pissing off Mr. Mathers that Volkswagen (who were the big winners in my opinion ad wise in Super Bowl XLV with the VW "Darth Vader" and Audi "Release the Hounds" ads) is facing a lawsuit.

See if you spot the difference:


Where's the proof that Audi stole the ad and music? It's fucking crazy (see "Any Man").

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